External proposals are primarily aimed at which audience?

External proposals are designed to address the needs, interests, and expectations of clients or customers. These documents typically seek to persuade an external audience to agree to a project, invest in a service, or purchase a product. The language, tone, and content of external proposals are tailored to highlight benefits, solve specific problems, and meet the needs of the audience outside the organization.

In contrast, internal proposals are aimed at management or colleagues within the same company, focusing on initiatives that require internal approval or resources. While government entities can also be a target audience for certain proposals, such as those involving grants or contracts, the primary focus of external proposals is generally broader and encompasses a wide range of potential clients or customers rather than solely a specific group like government officials.